Research Proves That Pay-For-Placement Search Listings Deliver
Bottom Line Results.
Jupiter Media Metrix, a leading research and analysis
company, recently conducted two studies that demonstrate the
effectiveness of the pay per click search model.
"Jupiter believes the paid search model succeeds
precisely because consumers find relevant listings, advertisers only pay
for qualified traffic, and the interests of the publisher are allied
with both of those constituencies."1
Return on Investment (ROI) for Online Advertising Methods
Respondents
who track performance say that they received the highest return on
investment (ROI) from pay for placement search.2
How Consumers Search for Products Online
"Paid
search placement...has proved itself one of the more successful
online advertising models, capitalizing on the alignment of
consumer need and advertiser interest."1
Advertisers' Overall Satisfaction
Online
advertisers have a significantly higher level of satisfaction with
search listings than with any other online advertising method they
have used or are currently using.2
Jupiter Media Metrix, Paid
Search Engine Placement, July 2001
Jupiter Media Metrix: Online
Advertising Effectiveness Study, August 2001
A study conducted in January 2001 by NPD Group, a
research group specializing in consumer purchasing and behavior, tested
the impact of search listings, banner ads and tiles across a variety of
sites (both branded and unbranded) to determine which was most
effective. In every situation, search listings came out on top.
