Research Proves That Pay-For-Placement Search Listings Deliver
Bottom Line Results.
Jupiter Media Metrix, a leading research and analysis
company, recently conducted two studies that demonstrate the
effectiveness of the pay per click search model.
"Jupiter believes the paid search model succeeds
precisely because consumers find relevant listings, advertisers only pay
for qualified traffic, and the interests of the publisher are allied
with both of those constituencies."1
A study conducted in January 2001 by NPD Group, a
research group specializing in consumer purchasing and behavior, tested
the impact of search listings, banner ads and tiles across a variety of
sites (both branded and unbranded) to determine which was most
effective. In every situation, search listings came out on top.