Advertiser Frequently Asked
Questions
1. How do I set up an ad?
2. Summary of
Advertiser Guidelines
3. Display URL and
Destination URL
4. How do I add money to
my account?
5. How do I change my ad
copy?
6. How can I track
traffic from your Network?
7. How do I delete an ad?
8. How is my
advertisement's position determined?
9. How soon are my ads
placed on the network?
10. How will I be charged
for my advertising?
11. I am not able to
login to my account?
12. I click on "View
Bids" and nothing happens. Why can't I view bids?
13. When I generate code,
I see the message that my account is under review. It has been over 1
week since I signed up.
14. I want to advertise
to people in the UK. How do I target the UK?
Advertiser Answers
1. How do I setup an ad?
-
The iTotalFind
account set up is divided to five sections:
-
Naming the
Campaign: This is an identifier that is used only through
administration. This name is shown in your campaign
list when you first log in. As you create more campaigns,
you can name them differently to easily identify them.
-
Ad Creation:
The Ad Creation area contains all the information
regarding your advertisement. The fields are as follows:
Headline - This is the first part of your ad.
Description - The body of your advertisement.
URL to display - The URL to display is the domain name of your
site, NOT the page you are advertising.
URL to link to - This is the URL that the visitor will see when
they click on your ad. This is provided to allow you to use
click-tracking utilities.
Channel Selection - This controls what advertising channels your
ad will be delivered. You may select as many relevant
categories as you see fit.
Target Countries - This area determines what countries your ad
will be seen.
Keyword Selection and Search Phrases - Enter as many keywords and
phrases that relate to your advertisement. On select
partner sites, ads are served based on search results and
specific page content. This segment is optional and not
required.
-
Proof your
Advertising: Be sure everything is spelled correctly.
If you submit an ad that contains errors or does not follow our
Advertiser Guidelines, your ad will be paused for review.
-
Set Your
Budgets: This area has two fields, a Daily Budget, and a
Cost-per-Click.
Cost per Click - This is the cost per click you are going to
spend.
Daily Budget - This is the maximum amount that will be applied per
day to this campaign.
-
Activate Campaign:
You can activate your campaign immediately, or start it later.
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2. Summary of Advertiser
Guidelines
The most effective
advertising communicates a clear message to a targeted audience. You
need to create ads that will inform your potential customers about the
products and services you offer. The Advertiser Guidelines will help
you create effective ads to generate sales and meet your goals.
Underlying all the
Advertising Guidelines are two simple principles that have worked for
hundreds of advertisers already in the program:
Our ultimate goal is
your success, and we believe that providing a great user experience is
the best way to ensure it. To run your ads on our growing ad network
of qualified sites, you must adhere to these guidelines.
In cases where only
minor changes are required for an ad to comply with our Advertising
Guidelines, an iTotalFind Editor may edit your ad for you. Examples of
the type of edits we may make for you include the following: removing
an exclamation point, removing or adding an extra space, and fixing a
spelling error. You must follow the Advertising Guidelines to
help ensure that your ads will continue running.
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3. Display URL and
Destination URL
The Display URL is shown
on some advertising creatives. This IS NOT the URL that someone
will go to when they click on your advertisement.
The Destination URL is
the URL the person will go to when they click on your advertisement.
For an effective campaign, sometimes it is better to link directly to
the product or service featured than to let your visitor hunt for it
within your site. You can also use this area for a Tracking URL.
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4. How do I add money to
my account?
You can
begin or renew a campaign immediately by adding funds to your account:
-
Click the
Account Management
-
Click on
"Add Funds"
-
Select your
Payment Method and Amount
-
Enter
Payment Information
-
Click
Process Order
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5. How do I change my ad
copy?
From the Account Summary area, you can
click on Edit for the corresponding campaign you wish to modify.
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6. How can I track traffic
from your Network?
You can view your logs for traffic,
however, the referrer identified may not be iTotalFind, but the
partner site in which the ad was clicked from.
To allow for tracking software, you can use a tracking URL in the URL
To Link To (Destination URL).
Tracking software will allow you to not only verify the number of
visitors we are sending you, but can also allow you to track where
those visitors are going within your site. One software
package we recommend (available free) is called AXS. This
CGI script can let you track clicks from our or any other network,
track footprints within your site, and even tell you how long a user
was on a specific page.
For more information on the AXS Site Tracking System, visit the AXS
Web Site
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7. How do I delete an ad?
Ads cannot be deleted from your account
due to the fact that it stores historical data. You can,
however, close the ad.
Closing an ad is the same thing ad deleting with the exception that it
is not removed from the system. When you log into your
account, closed ads are hidden. You can view these by
clicking on the Show / Hide Closed button.
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8. How is my
advertisement's position determined?
Ad position
is determined by a bid-for-placement system. All the advertisers who
choose a particular content category for their ad place a bid on that
content category. The highest bidder will have their ad appear at the
top of the list for that content category. The lowest bidder will have
their ad appear at the bottom of the list. To help you determine an
appropriate bid, you can view the current top twenty-five bids on any
content category from the Account Summary area of your account.
The top six
advertisers within a given category are Premier Advertisers.
These ads are seen the most and are given preferential placement
within the network.
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9. How soon are my ads
placed on the network?
Advertisements are placed on the network within 2 hours during normal business hours and within 12 hours during the weekend.
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10. How will I be charged
for my advertising?
You will be required to post a payment
to your account before your campaigns will be shown on the network. This
payment is referred to as a deposit into your iTotalFind account.
Your advertisements will run until the deposit amount is exhausted
from clicks to your site. When you have exhausted your
deposit, you may make another deposit to resume your advertising
efforts.
Deposits can be made at any time.
Deposits are posted to your account immediately.
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11. I am not able to login
to my account
To log into the system, you will need
to use a four-digit Account Number. An email was sent to
all members with this information. If you did not receive
this message, you can use the Lost Password / ID locator.
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12. I click on "View Bids"
and nothing happens. Why can't I view bids?
The View Bids and Keyword Suggestions
opens a separate window. If you have a Pop-up advertisement
blocker, it may be stopping this window from appearing.
Turn of any pop-up stoppers to View Bids or use the Keyword
Suggestions.
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13. When
I generate code, I see the message that my account is under review. It
has been over 1 week since I signed up.
If your account has been under review
for more than four business days, please contact member support. This
can be done clicking here.
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14. I
want to advertise to people in the UK. How do I target the UK?
To target your advertisement to a
single country, you would edit or create your ad by selecting the
country you wish to target. This effects who will see the
advertisement.
Our system will "look" at the address of the visitor to
determine the country of origin. Once the country has been
determined, advertisements that have that country selected will be
shown.
If you are a publisher, this occurs based on the person viewing the
page. While the system is very accurate, there are some
instances where we will not be able to determine the country of
origin. In these rare instances, no ads will be shown.
If you are a publisher viewing a page on your site from another
country and are seeing ads that look like they are in the wrong
country, contact our support team by clicking here.
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